oday, it is common for businesses to use a website to advertise to potential customers in their market. If you have ever signed up for a business’s newsletter, or made an appointment online, you probably clicked the box to agree to that business’s privacy policy, whether or not you actually read it. As a business, however, failing to have a well-crafted privacy policy can put you at odds with the law. Privacy policies are required by law in the United States, even if the only information you collect is for data analytics.